Press
Christian Week - January 15, 2009
Newspaper jackets warm Toronto homeless
The New York Times - December 21, 2008
One Man’s Vision for Newspapers’ Future, as Insulation
CTV Calgary - December 12, 2008
High-tech coats for the homeless
AFP - December 7, 2008
Celebrities try to warm hearts of cold homeless in Canada
Calgary Sun - December 4, 2008
Thanks to an innovative new jacket insulated by newspaper, homeless Calgarians can stay warm with help from the Sun
MediaPost Publications - December 1, 2008
Agency Uses Ad Medium To Give Back
Globe and Mail - November 29, 2008
Full newsprint jacket
Toronto Sun - November 23, 2008
It’s all the news that’s fit to wear
Torontoist - November 20, 2008
Innovation Meets Insulation
Strategy Magazine - July 1, 2008
Cannes likes Canadian insights
Lions Daily News - June 17, 2008
Acting on Human Instinct
20 June 2008 - Marketing Magazine
15 Below and Diamond Shreddies on Titanium short list
18 June 2008 - Marketing Magazine
Two gold Lions for Canada at Cannes
21 December 2007 - Metro Canada
Baday battles the cold
20 December 2007 - Media in Canada
Taxi campaign touts Belugas, not tchotchkes, for Christmas
19 December 2007 - Treehuger.com
Taxi Develops Jacket for the Homeless
19 December 2007 - The Torontoist
The Love Below
19 December 2007 - Gizmodo.com
15 Below: A Transforming All-Weather Jacket for the Homeless
19 December 2007 - AdCritic / Creativity
Instead of Stuffing Stockings, Stuff Sleeves
18 December 2007 - The Vancouver Sun
Blankets with message handed out to Vancouver homeless
18 December 2007 - Digital Journal
Advertising Firm Creates Newspaper-Insulated Coat for Homeless
14 December 2007 - Adnews
Taxi begins 15 Below Project
16 December 2007 - Neatorama.com
Jacket with Newspaper Insulation for the homeless
14 December 2007 - The Star
Innovative coat to help the homeless battle winter
14 December 2007 - The National Post
Taxi gives up Christmas party favours to design, donate coats to homeless
