In this issue of T E News (the abbreviation for Transformational Entertainment News), we were challenged to take on the amorphous, voluminous subject of Entertaiment. It was no small task. After all, the word is derived from the medieval Latin intertenere, meaning “hold inside.” It’s a bit ironic that we had to hold ourselves inside while attempting to write about something that holds itself inside so many minds and wallets.

Oliver and Barstsch (2010) define it as a consumer activity that is understood objectively, encompasses communication between text and audience from an external stimulus, offers pleasure to the audience and occurs in a passive form.