Business services are the non-manufacturing activities that enable businesses to function. These include such functions as marketing, consulting, information technology, communication, insurance, and banking. The business services sector is an important driver of growth and innovation for businesses, both large and small. The business services industry also provides a variety of employment opportunities for people with many different skills and experience levels.

The most common services in this category are accounting, human resources, legal, and tax advice. In addition, companies can provide advisory and management services to assist their clients with strategic planning and other high-level tasks. These services are often offered on a contract basis, or they can be outsourced.

In the United States, the Business Services sector has a total of about 420,000 establishments (single-location companies and units of multi-location companies). This sector contributes about $950 billion to the economy each year. This is more than the combined sales of the Retail Trade and Transportation Manufacturing sectors. The industries in this category are primarily professional and technical, with the highest concentration of employment in Administrative Services and Finance and Insurance.

These companies focus on providing professional and support services to businesses of all sizes. They can help a business save time and money, improve productivity and efficiency, and increase competitiveness. Examples of business service providers are training companies, software development firms, and event-planning firms.

All of these services are essential to the success of a company. However, they are not always easily marketable to potential customers. To sell business services, it is important to understand the needs of your target audience and to communicate how these services will benefit them. It is also important to remember that you are selling to high-level decision makers, so it is crucial to build strong relationships with these potential clients.

Another important thing to keep in mind when marketing business services is that the majority of your potential customers are other businesses. This means that you will need to use a B2B approach when selling these products and services.

This type of business model requires less start-up capital than product-based businesses. It is also more flexible in that you can adapt your services to meet the specific requirements of each customer. For example, a consultant might offer customized training to each of his or her clients. In contrast, a manufacturer might produce only one version of its product and distribute it worldwide. This type of business model is known as a service-based business. It is also more profitable than a product-based business. In addition, it is easier to manage and control.